Whether you’re cutting back, taking a break or quitting for good, choosing not to drink still seems to ruffle a few feathers. From the old “you must be pregnant” line to the fear you’ll never have fun again, there are plenty of myths about not drinking – and we’re here to bust them.
Dry July may be coming to an end, but there are so many reasons to consider going sober (for a little or a long while) even after it’s over. The best one? Zero-alcohol drinks are only getting better.
With Gold Coast-based non-alc brand Barnes & Brown leading the charge with its bold, botanical blends, saying no to alcohol no longer means saying no to a good time.
We asked them to help us bust some of the most common misconceptions about not drinking – and prove that you can still toast, taste and turn up without alcohol (and the hangover).
1. Zero alcohol drinks are just for people who can’t drink.
This is one of the biggest misconceptions. Zero-alc drinks aren’t just a substitute – they’re a choice. Whether you’re into mindful drinking, training for a marathon, or just want to wake up fresh, alcohol-free options are for everyone. Barnes & Brown creates premium non-alc spirits that elevate the experience for any drinker, Australian made, with flavour profiles designed to taste and feel like the real thing, non-alcs are perfect for those who simply want a great experience, without the hangover.
2. Not drinking is boring.
What’s boring is ordering a lemonade again. Barnes & Brown redefines what it means to not drink – with zero-alc options that are refined, aromatic, and every bit as satisfying as a top-shelf cocktail. Whether you’re sipping a Barnes & Brown Negroni at a rooftop bar or mixing a zesty Spritz at home, not drinking is now an experience in itself. It’s not about cutting out – it’s about levelling up.
3. You can’t be social without drinking alcohol, so going sober means missing out.
Socialising is about connection, not what’s in your glass. Having a sophisticated zero-alc option like Barnes & Brown in hand lets you join the moment fully – without the hangover. More venues are embracing alcohol-free cocktails and experiences, and your presence isn’t any less fun just because you skipped the booze. You’re not missing out – you’re showing up fully present.
4. Zero-alc drinks just taste like juice or soft drink.
Today’s zero-alc category has evolved beyond sugary mixers. Barnes & Brown spirits are crafted with layers of botanicals and spice to mimic the complexity and mouth feel of traditional spirits. Side by side, you may not even be able to pick which one is alc or non-alc due to the incredible flavour and smell profile.
5. Alcohol-free means sugar-packed or artificial.
Not with Barnes & Brown. Our non-alc spirits are clean, balanced and crafted with natural ingredients – no hidden sugar bombs or artificial nasties. Our ingredients are of the highest standard, a nod to our quest to ensure consumers can enjoy themselves without the headache in the morning.
6. Drinking is an important part of our culture – you can’t truly celebrate without alcohol.
Celebration is about ceremony, not alcohol. Whether you’re toasting a win, a birthday or enjoying a Fab Friday work ceebration, what matters is the ritual. Barnes & Brown non-alc cocktails let you keep that celebratory spirit alive – minus the after-effects. Pop the bubbles, clink your glasses, and still make that early spin class tomorrow.
7. Alcohol is the best way to relax or unwind.
Relaxation isn’t one-size-fits-all. More people are discovering that winding down doesn’t require wine. A thoughtfully made Barnes & Brown cocktail can offer that same ritual without the side effects.
8. Zero-alc drinks are expensive too. I may as well just drink alcohol.
You’re not just buying a drink – you’re buying clarity the next morning, deeper sleep, and zero regrets. Quality non-alc options like Barnes & Brown use premium ingredients and meticulous distillation processes – just like traditional spirits. You get the same complexity, same craft, and the same sophistication – minus the alcohol. It’s an investment in experience, not just consumption.
